Some of the superbowl ads and what they spent to get me to watch.
C R A Z Y
$3 MILLION A SPOT.
I think I could have vomited up some ideas better than what I saw.
What was that Timothy Hutton Tibet crap?
It wasted 30 seconds of my life and it certainly wasted 3 million dollars of their cash. And I still don’t know what the hell they are trying to sell.
Then there was Go Daddy Dot Com. Again, why waste 3 million to show me two marginally attractive women in tight clothes when I can google search a billion hot women with no clothes all winking at me calling me daddy, FOR FREE.
The superbowl is the number one most watched show ever, and the commercials were certainly a point of interest.
There was the Doritos sniffing guy who deep throated another dude’s Dorito covered finger. Risque, but funny.
There was the baby Darth Vadar VW commercial. This didn’t make a ton of sense in the bar, but after I saw it again, I thought to myself, “OK,” but 3 million dollars?
There were a half dozen “HERE WE GO” Bud Light spots.
Funny, but Super Bowl Worthy? I see the same spot when Jerk Off State plays Who Care U.
Then there was the Chrysler ad.
The spot was the serious ying to the little dog crashing through the plate glass window’s farcical yang.
I thought it was compelling and cutting edge. It was in your face and dared you NOT to respect Detroit.
It gave me the tingle down my neck I got in 1984 when Apple went all Orwellian and aired that masterpiece that introduced McIntosh.
It was cinematic. It was part ad for the Chrysler 200. It was part up in your face “We dare you not to buy our cars”
The spot begins with a Chrysler cruising through the motor city. It talks about a region that has been to hell and back and is forged stronger than steel.
It passes Detroit landmarks and a cast iron fist.
The symbolism is pure. The announcer is deliberate and quietly in your face.
“And this is what we do,” he says in a no nonsense, take it or leave it kind of way.
The spot made me think about Detroit, and it made me think about the cars that are built there. It made me think about America and the resolve of the people who call the 313 home.
It made me think; Detroit = America = Chrysler.
Nice work Madison Ave. Isn’t that the goal. Make me want to buy something while feeling good about myself as an American.
The car was sharp, the town looked good, and Emminem was
supremely cool, a true rep of the D.
News programs argued the validity of the spot costing $9million dollars, while Chrysler still owes $6 Billion in tax payer money.
“The commercial sells Detroit. But will the ad sell cars?,” one pundit spit.
“Look at the buzz,” a panelist screams back. “That is what this is about. Making people want to buy American.”
I don’t know about all that. I just know the super bowl is many things to many people. It is a sports fanatic’s Holy Grail. It is a casual sports fan’s chance to part take.
For a City that has been to Hell and back, it is a 9 million dollar investment in resurgence.
I for one am all in.
And that’s crazy.