You know what’s crazy? I’ll tell you what’s crazy.™
The nightmare cruise from hell.
It’s not the video you will see in the Carnival Cruise line promotional video.
No dancing, no champagne fountains, no jet ski Island get-a-way.
Nope, it’s day 7 and the proverbial poop has hit the poop deck.
abc news flew over the paralyzed cruise liner, bigger than the Titanic, bigger than 2 football fields.
Stranded castaways can been seen on deck like ants waiting to be stomped at a picnic.
You can almost smell the disgust. You can sense the frustration.
It’s a dirty nightmare floating in a churning sea of “how can this happen?”
The news reporter is in a beautiful private plane, looking out a small porthole window at an aqua marine sea. The boat is below and it looks to be tilting.
The reporter will tell us that 3 tugs are towing the boat which is crippled, 129 miles off shores, with 4200 people angry and crying and whining.
What happened? the engine shut down due to a fire.
Without engines there is no power, no flushing toilets, and reports of no food.
One woman wrote on facebook: “we are all fine”
But then a day later, she writes: “there is a sewer running down the floors and walls”
Can you imagine writing that. It must be so heinous it makes you gag.
can you imagine sewage flowing out of the bathroom like a mountain of defecating lava.
It is incredible to me that that nobody could fly out and fix this problem. It is is amazing that they couldn’t get another boat out there and rescue everyone. it is amazing that 4,200 people, a boat full of young and old and infirmed people are floating in a petri dish of disgust.
And then the kicker: A photo of the cruise ship company CEO, a smile on his face, enjoying his box seats at the Miami heat game.
Really? is this the best corporate strategy? is the image you want for your brand.
Cruise Ship full of crap and crying old people and CEO smiling texting living life large.
And that’s crazy.™