You know what’s crazy? I’ll tell you what’s crazy.™
Truth in advertising.
I understand putting the Geritol flyer in the mailbox of the geriatric ward.
That’s direct marketing.
It makes sense putting the hair product brochure in the sorority mail bin.
Sell to your audience, right.
Advertise to someone who will most benefit by the product your selling.
You don’t sell Viagra in a baby magazine.
It’s called increasing your potential to make a sale.
I get it. I get it.
But a K9 commercial?
Who produces a TV commercial for a four legged creature that craps on your lawn?
Come on Man. That’s crazy.
When you start advertising directly to animals, a weird line has somehow been crossed. Madison Avenue has lost its ever loving mind.
What’s next? Advertising blood banks to vampires?
DATELINE: ST. JOSEPH, Mo.
Nestlé Purina PetCare is releasing what it says is the first television commercial designed to appeal to dogs.
A TV commercial for dogs? Is it genius or colossal waste of money?
Nestlé officials developed the commercial aimed at selling dog food.
The ad will be shown in Austria. Why Austria? Perhaps pets in Austria have more access to cash.
Nestlé Purina says its first attempt to develop an ad for dogs had little success. But its experts in Missouri discovered a combination of sounds that attract a dog’s attention without distracting from the human-focused dialogue.
The ad features the squeaky noise of a dog toy and a bell.
A bell? A squeaky toy?
What’s next, a dachshund spokes-model dressed in a suggestive tutu enticing schnauzers, boxers and pugs to reach into their money belts and shell out the cash.
I’m not a dog owner, but if I was, I sure would have a problem with my dog taking my cash to buy his own groceries.