You know what’s crazy? I’ll tell you what’s crazy.™
Sexy Bowlers?
It’s hard to believe, like the tooth fairy can get to every tooth under every pillow under every roof every night of the year.
FADE IN
Slow motion close up video of a bowling shoe nudging the line. A sensual shot of a polished bowling pin. A sexy close up a hand polishing a bowling ball.
The Latin rythm chimes and the lyric hits home. “Baby if you give it to me I’ll give it to you.”
Is this a slimy 70’s porn.
Debbie does Lane 10?
Not so much a porno as a promo for the Pro Bowlers Association on ESPN.
The tag line: Love the lanes
Sexy to be sure. Misleading? you bet.
The music makes you think guys from the Magic Mike Review will be stepping to the line. The slow motion sexy makes you think you will get hot buns and six pack abs.
Instead, the promo shows, and perhaps because you can only show a toe on a line for so long, the pasty faced ghouls who inhabit the bowels of the PBA.
White and balding and guts hanging over their elastic stretch pants. It’s a SNL skit at best.
It makes me want to regurgitate my lunch more than watch the PBA.
I guess the promo is the ultimate advertising challenge. It’s the equivalent of selling sand at the beach.
My question, why even bother. It’s up against the NFL.
Just run a test pattern. It’s bowling. It would lose in a head to head view off against Ellen or tiddlywinks or tractor pulls.
You could run a close up of space for an hour and get comparable ratings.
Bowling, like Olympic Curling, is one of those sports that is fun to participate in, but doesn’t need to be televised.
Any sport where you can smoke and drink and read a book while participating is not a sport I want to watch on tv.
You listening NASCAR?
and that is crazy.™